Play Tunnel – Pink

Kid’s Concept is a Swedish design company founded in 2007 dedicated to creating functional and innovative products which encourage more playtime for all children. Kid’s Concept designs products to help simplify life with children and give them the opportunity to enjoy a childhood that is both safe and fun. In the words of Lotta Hellenius, Designer & Product Developer for Kid’s Concept, “When designing a product, we need to start from the child’s perspective by making sure we develop products that meet the needs of children and encourage the little ones to play, learn, and improve their motor skills and fantasy. Our toys need to be safe and functional, and they must comply with Kid’s Concepts’ high quality standards.”