Flatten your rug
Place the rolled-up rug on the floor and roll up flat. To avoid curling, fold the rug the opposite direction.
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Keep it clean
Vacuum regularly in one direction. Some amount of shedding is normal as this is a natural thing and will diminish over time.
Handle spots
Spot clean as needed using a damp (not wet) with plain water. Professional cleaning is recommended especially for larger or deeper stains.